The Advantages of Concourse Digital Signage Solutions Vicki Goodlock January 22, 2025

The Advantages of Concourse Digital Signage Solutions

The Advantages of Concourse Digital Signage Solutions

Stadiums are evolving beyond mere venues for sports and entertainment; they are becoming immersive, technology-driven environments that enhance the fan experience while improving operational efficiency. One key technology making a significant impact is concourse digital signage. Solutions like Tripleplay are revolutionising how stadiums communicate with fans, streamline operations, and maximise revenue. From reducing food waste at food and beverage stands to enhancing security and fan engagement, digital signage reshapes live event experiences.

Reducing Waste at Food and Beverage Outlets

One of the biggest challenges for stadium vendors is predicting food demand. Static menus and manual inventory tracking complicate real-time adjustments, often leading to food waste. Digital signage, like Tripleplay’s digital menu boards, allows vendors to update pricing dynamically, promote surplus stock, and instantly remove unavailable items. Integrating with EPOS systems, this technology enables real-time adaptability, helping vendors operate more efficiently while improving sustainability and profitability.

Additionally, Sodaclick’s conversational voice AI can further support food and beverage outlets by enabling hands-free ordering and personalised menu recommendations, reducing queue times and improving customer satisfaction.

Enhancing Security and Safety

Safety is a top priority in stadiums, and concourse digital signage is crucial in delivering real-time information and emergency notifications. In case of an incident, digital screens can instantly display evacuation routes, emergency exits, and safety instructions, ensuring a faster response. Stadium operators can use signage to provide security announcements, direct crowd flow, and alert fans to potential hazards, improving overall safety measures.

At Twickenham Stadium, Tripleplay’s digital signage solution has been deployed to enhance crowd communication. It ensures fans receive up-to-date safety messages and venue information across multiple screens.

Wayfinding and Crowd Management

Large stadiums often present navigation challenges for fans, especially first-time visitors. Digital wayfinding signage helps streamline movement by efficiently directing people to their seats, restrooms, concessions, and exits. By strategically placing interactive or automated digital maps, stadiums can reduce congestion, improve crowd control, and enhance the fan experience with seamless navigation.

The National Ice Centre, with its 100 digital signage endpoints, has successfully implemented Tripleplay’s solution to improve wayfinding. This ensures visitors can easily locate amenities while enhancing the overall venue experience.

Boosting Fan Engagement and Advertising Opportunities

Beyond logistical benefits, concourse signage can enhance fan engagement through real-time content updates. For example, fans waiting for food or drinks can still watch the game on screens throughout the concourse. These displays can feature live social media feeds, exclusive promotions, and interactive content.

Stadiums can also leverage these screens to show game highlights, player statistics, and sponsor advertisements, creating new revenue opportunities. Everton FC has implemented over 800 digital signage endpoints and has seen increased fan engagement through real-time match updates and dynamic sponsor promotions using Tripleplay’s platform.

Improving Sustainability and Cost Savings

Transitioning to digital signage significantly reduces the need for printed materials, helping stadiums cut paper waste and printing costs. LED-based digital screens also offer energy-efficient solutions that consume less power than traditional display boards, aligning with sustainability initiatives while lowering operational expenses.

Future-Proofing Stadium Operations

Digital signage solutions are continuously evolving. Integrating AI, data analytics, and voice-assisted technologies like Sodaclick can further enhance concession sales, predict foot traffic patterns, and personalise content based on audience demographics.

Conclusion

Concourse digital signage solutions are revolutionising stadium operations, providing benefits beyond convenience. Whether reducing food waste, enhancing security, optimising wayfinding, or creating new revenue streams, these digital solutions are shaping the future of live event experiences. As seen at the likes of Everton FC, the National Ice Centre, and Twickenham Stadium. As more venues adopt this technology, fans can expect smoother, safer, and more engaging visits to stadiums than ever before.