LED and Interactive Displays
Samsung Experience Store
- The Challenge
Appointed by marketing agency Cheil, Pioneer Group was briefed to integrate a fully immersive retail experience for customers at the electronics giant’s new flagship London store. As a global industry leader, it was of critical importance that the brand showcased the latest technology to its customers in an engaging and innovative way, offering a fully immersive experience reflective of the products on sale.
- Kit List
- 32 cabinet 4*8 array, 3840mm (h) x 2160mm(w) IF Series
- 4 x Samsung 43” PM43H PMF
- Samsung PM55H 55” Full HD Commercial Smart TVs
- The Approach
As a trusted Samsung partner, we contributed our vast knowledge of the brand’s technology to specify all the necessary hardware for the installation. We worked closely with Cheil to best understand customer needs and trends to deploy a solution which would allow for the best in-store experience. Our experience within the retail environment means we understand the pressure brand’s face to achieve and maintain sales targets, so swift work and as little disturbance to store operations are key. The AV installation was the final stage in the Oxford Street location’s refurbishment, having been closed for a total of 76 days, the store’s re-opening was a matter of urgency.
- The Solution
The first stage in the installation was to create a focal point from which draw the customer’s attention from the moment they enter the store, for this we built a digital wall to span the staircase on the ground floor:
- 32 cabinet 4*8 array, 3840mm (h) x 2160mm(w) IF Series 1.5mm pixel pitch LED display showcasing rotation of adverts, product release videos and seasonal content plays to shoppers as they move up and down floors
The brand’s top-selling product is The Galaxy Smartphone and to initiate engagement with the product’s features we designed an interactive ‘selfie’ station from which customers can take photos and adapt images with fun filters and AR games in real-time:
- Four Samsung 43” PM43H PMF Series displays daisy-chained together in a portrait curved formation, simulating interaction with Samsung devices on a giant scale
To ensure brand messaging is optimised throughout the store we installed HD TVs throughout:
- Samsung PM55H 55” Full HD Commercial Smart TVs
The store is filled with hands-on stations – the brand’s latest gaming tech is displayed alongside VR headsets, giving shoppers a real feel for what is on offer. Recessed touch screens in the display tables make it possible to explore and compare the different features of the smartphones.
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