ACMS (All City Media Solutions) is a dynamic advertising agency based in London, driven by the motto “Reaching untapped audiences with untapped media.” The agency is on a mission to establish a network of Digital Out-of-Home (DOOH) communications that are inclusive of all demographics and communities. Specifically, ACMS aims to ensure that the Ethnically Diverse 16-34 audiences are not overlooked, targeting them on relevant new platforms. ACMS identified a unique opportunity to engage this audience through London’s extensive network of Chicken Shops, deploying original digital content across approximately 8000 locations in London and 10,000 nationwide.

Challenges: ACMS enlisted Pioneer to develop a sleek dual-sided digital display solution for their DOOH offering, tailored for a variety of Chicken Shops across London. The solution needed to seamlessly integrate with ACMS’s CMS solution, ‘LiveDooh.’ Furthermore, it had to be adaptable to diverse store layouts without consuming valuable space and be robust enough to withstand potential challenges within the shops, such as accidental knocks.