Digital Display Solutions

Outform and Pioneer Group collaborate to support 1100 stores

YEAR:2018
VERTICAL: RETAIL
SERVICE: Digital Display Solutions
  • The Challenge

Pioneer Group were approached by Outform EMEA, a leading global innovation agency working on behalf of Samsung’s Mobile Division (one of five divisions within Samsung Electronics). The requirement was for a digital display solution and content management system to integrate into ‘branded wallbay fixtures’ and other Outform designed Samsung retail furniture. The solution needed to be compact, scalable, simple to deploy and easy to maintain. The furniture would display multiple devices such as flagship smartphones, tablets and wearables and was to be installed across multiple retailers, including Tesco, Three, EE, John Lewis and Harvey Norman stores. In addition, the digital screen needed to show offers specific to these retailers.

  • Kit List
  • Samsung QM-R series (43" to 75")
  • Samsung SH37R
  • Samsung MagicINFO all in one solution supporting content, device and data management.
  • The Approach

Pioneer Group began by specifying hardware and made recommendations on the content management system. We then provided a proof-of-concept solution for demonstration, review and sign off. During this process, it became clear that there was a need for ‘managed services’, which allowed Pioneer to provide a full-service wrap for configuration, commissioning, monitoring, content management and supporting these deployments out in the field. Deployments started with EE over two phases to an estate of 300 sites. Next followed Tesco with an estate of 400 sites, followed by CPW, Three, John Lewis and Harvey Norman. The whole estate is now at 1100+ stores and is continuing to grow as more channels are added. Our dedicated team monitor these estates daily, manage content to a strict schedule with product offers and go live and end dates, provide SLA for onsite hardware support and dedicated account management services. Pioneer pre-staged, quality checked and commissioned all hardware in their dedicated staging workshop before installation to negate any potential issues onsite. Systems were packaged store by store and sent to the site. Weekly project meetings ensured the project ran smoothly, to schedule and within budget. We carried out workshops and provided handover documentation to ensure consistency between installation teams.

  • The Solution

The solution is based around Samsung display solutions using QM-R series and SH-R series displays. These have Tizen system on chip (SoC) and run Samsung’s MagicInfo content management system. This offers an all-in-one solution in an extensive range of display sizes, allowing us to specify a digital display solution into various furniture types across the entire estate. Devices are connected via store Wi-Fi or via a 4G router to allow them to connect to the MagicInfo cloud server.

I have worked with the team at Pioneer Group for the last seven years; they've become trusted partners and really help us deliver the future of retail experience for Samsung. Their knowledge and dependability make them a real pleasure to work with
James Dawson | Director | Outform
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