Club First – Pioneer Group

Generate Revenue from your digital assets without any upfront investment

Pioneer Group’s Sales Strategy: Prioritising Clubs for an Enhanced Stadium Experience

Delivering cutting-edge technology and government backed financial flexibility for football clubs

The "Club First" strategy is designed to enhance stadium experiences while maintaining financial health.

Pioneer’s “Club First” strategy goes beyond a sales tactic—it’s a genuine partnership with football clubs designed to elevate fan experiences while ensuring your club’s financial success.

We offer flexible payment options and cutting-edge technology that maximises monetisation. Our goal is to help your club excel in every facet of stadium management.

Unlike our competitors, who often impose unnecessary charges, we take a different approach. We are independent, working only with trusted partners, and offer a consultative service that tailors costs to your specific needs—no hidden fees or unnecessary expenses. This transparent approach ensures you can trust us to always act in your club’s best interests.

Importantly, we do not take any portion of your marketing revenue, ensuring that your club retains full financial control. This means that you have the power to direct your resources where they are most needed, supporting your vision and unique requirements.

Our bespoke solutions are crafted to meet your logistical and local demands, giving you the control you need to succeed now and in the future.

Let’s shape the future of football together, putting your club – and your fans – at the heart of everything we do.

There were two reasons to go from static advertising to digital; the main one was the finances, and the second was the look; we wanted to present Gillingham as a professional club and move the club forward, and that is a statement of intent for us! We’ve gone from 10-12 people advertising with us to over 100 and are completely sold out. Financially, it made a huge difference, and other areas of the business are growing off of the back of the LEDs. We’ve paid for the cost of the installation within a year, and we are generating ten times more than before; the extra money is being invested in the players and the pitch, and we are doing so more sustainable because we are generating the money ourselves.

Joe Comper – Managing Director

Enhancing football clubs, one stadium at a time

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The "Club First" strategy is designed to enhance stadium experiences while maintaining on going financial health

Up to 12-month Payment break

Provides clubs with the flexibility to invest in LED technology without immediate financial burden.

5 Year Manufacturer warranty

LED Solutions for All Needs

Pioneer provides a variety of LED brands to guarantee that your club receives the ideal solution tailored to your requirements.

Sky/IPTV Distribution as a Sky Partner

As an official Sky partner, Pioneer provides your club with competitive pricing on IPTV distribution. Elevate your in-stadium entertainment with seamless integration of live TV, highlights, and exclusive content, giving your fans an experience that extends beyond the pitch.

Cortex

Built specifically for sport, Cortex technology connects data, content and inventory helps to elevate the fan experience and generate new revenue opportunities. The flexible and efficient Cortex Cast Playout Software offers scalable and reliable LED display and integrated AV output with the power to drive new revenue with direct fan interactions and TV facing sponsor activations

Fan Zones

We can help football clubs enhance fan engagement and boost revenue by designing and implementing cutting-edge Fan Zones that provide immersive, interactive experiences for supporters, transforming the traditional matchday into a vibrant, communal celebration.

Alternative Monetization Strategies

Utilise our AV solutions to enhance your stadium's revenue possibilities. Whether it's digital menu boards in food and beverage zones, concourse management, or EPOS signage, we provide a variety of cutting-edge tools that boost monetization efforts and optimise stadium functions.

LED Energy Consumption

Energy efficiency plays a vital role in modern stadium management. Pioneer's LED solutions, provide high-quality performance with minimal energy consumption. Our dedication to sustainability allows your organisation to lessen its environmental impact while providing impressive visual displays.

Sustainability

Recognising the significance of sustainability, we are ready to collaborate with you to help minimise your carbon footprint.

Assisting with advertising sales

We will collaborate with reliable partners to enhance your advertising sales, ensuring you reach full capacity.

Creative Intelligence Software

Industry-leading software for visualizing stadium projects with precision. Which helps clubs make confident decisions regarding immersive LED displays and in-bowl experiences.