Showroom Redesign

Giant Group

YEAR: 2022
VERTICAL: CORPORATE
SERVICE: showroom redesign
  • The Challenge

Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set them apart. Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide. The Giant Group, located in Leicester, UK, undertook a redesign in their showroom area. The plans included an upgrade to their reception, showroom and auditorium presentation suite with AV solutions to showcase their product launches and range of cycling products. The AV needed to be engaging, interactive and informative. Giant wanted their reception area to be instantly captivating as soon as anyone walked in. They also wanted an interactive space to present to colleagues & partners

  • Areas of installation
  • Showroom
  • Theatre
  • Reception
  • The Approach

Working with Giant’s chosen design agency ‘Whiteroom’ Pioneer Group designed a bespoke solution for Giant which would fulfil their requirements to interact and engage with their audience. We used our technical expertise to professionally spec the correct solution and pre-commission the screens so when it came to installation, we could ensure everything was up and running as it should be. Thanks to our robust pre-commission process, the project was completed in just one week.

  • The Solution

We proposed a Brightsign CMS (Content Management System) platform with three Iiyama touchscreens in the showroom. With training from our technical team, Pioneer helped Whiteroom create content for each screen to showcase Giant’s range of cycling products. Giant needed to be able to easily switch from the CMS system to their main website and partners’ websites, ‘Liv’ (a women’s cycling brand) and ‘Momentum’ (a lifestyle e-bike). Our solution made this simple for them to  achieve this effortlessly.

Giant also wanted to showcase its new app. With the Iiyama casting function, Staff members can now easily share content from their mobile devices to the screens, allowing them to demonstrate the app’s functionality.

Pioneer zoned the showroom into three audio spaces allowing separate audio for each for the three Iiyama screens. Pioneer also installed a 98″ Samsung LED screen into the reception area to create a dramatic impact when visitors enter the building. The screen is being used to show their company video and highlight new product launches.

In ‘The Theatre room’ Pioneer installed an 85″ Samsung Screen with a full-range audio system that accentuates the audio-visual impact on the audience, alongside a set of wireless handheld microphones for presenters to be clearly heard no matter where they are in the room. Within the space, Pioneer have provided an audio solution that enables bluetooth connectivity so that the staff can easily stream music from their devices.

  • Kit List

Showroom

  • 3x TE7504MIS-B2AG Iiyama 75″ 4K UHD 20 pt Touch Display
  • Brightsign media player and licence
  • 3x zone audio solution with Pendent Speakers

Theatre

  • QM85R
  • Bright Sign CMS
  • Handheld Mic and Receiver
  • Cloud Zone Amplifier

Reception

  • QM98N
  • Brightsign CMS
  • YAMAHA MUSICCAST WXC-50
Entering Giant HQ, we welcome visitors with an eye-catching screen featuring branded footage with excellent audio presented on a dramatic scale. Our theatre has an impressive and impactful presentation screen; the showroom provides users with a comprehensive and interactive experience that invites them to immerse themselves in our product lineup.
Collette Clensy | European Marketing Manager
We have offices based in Reading and Manchester

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