lululemon

Digital window display

Project Logo

In January 2019, the Canadian athletic apparel retailer, lululemon, unveiled a simple but effective window installation on Carnaby Street to inspire shoppers via the brand’s #19in19 personal manifesto activation – 19 goals to achieve in 2019.

With the guidance of creative retail visual merchandising company, Lucky Fox, we specified and installed a 2.9mm pixel pitch LED display from Absen measuring 2.5m x 1m to enhance the 3D block back wall which fills the entire window space. Displaying continually changing content with inspirational slogans powered by an IADEA media player running Signagelive software, the installation is a brilliant example of mixed media within a retail application.

Our team worked through the night alongside the shopfitters to have the month-long installation in place within six hours.