Leicester City FC

In-store digital signage

Project Logo

Leicester City FC recently unveiled its state-of-the-art club shop to fans at the King Power Stadium, featuring high-tech and immersive retail solutions to coincide with the launch of the 2018/19 Adidas sponsored football kit.

We worked with retail display agency, Kesslers, appointed by Newman Scott, who engineered and developed the design intent, to design the technology specification, supply, install and commission the digital displays. We ensured the project was completed from concept to installation in just five weeks.

LED is at the heart of the new shopping experience at Leicester City, with Pioneer LED displays across the sales floor. Fans are now provided with stunning club visuals from the moment they enter the store via a 5.1m x 2.9m 4mm pixel pitch curved videowall.

Further LED screens include a 3.5m x 2.9m 2.6mm pixel pitch LED display located in the kit area of the store and four individual 1m x 2m LED displays embedded between shop fittings, which promote the Fox and Crop clothing line. Working with the architecture of the building, we also engineered four-sided LED displays to be fitted around column infrastructures. These were then encased in metal cages to complement the industrial finish of the interior. All of the LED displays are driven via a Colourlight control system.

Behind the checkout tills, 12 Samsung UD46E displays create a 2 x 6 video wall, with content distributed via a Datapath FX4/H. The Clubs’ website and online presence is brought in-store via a 65” 65BL3051T touch screen display from Phillips, allowing customers to immediately check for members news and listen to updates via Sennheiser HD200PRO headphones.

Continuing the customer experience throughout, 21.5” Acer displays are located on 14 gondola fittings and mounted back-to-back. The 28 displays deliver full HD resolution showcasing superb image quality at eye level, dedicated to in store and product related promotions..