Samsung S6 Window Display

Project Logo

We worked alongside Cheil UK and MDLab to help Samsung launch ‘Experience Innovation at Harrods’, a three week technology takeover in the second floor gallery space.

Shoppers could experience how technology has changed over the last 25 years then be immersed in the brand’s innovations through a takeover of the digital space within the Egyptian Escalator network and walk-in window displays.

We worked throughout the night to put several key elements of the installation in place, including the attention grabbing 4K displays as shoppers entered the experience zone.

  • Samsung at Harrods