Etihad Stadium

Digital Signage

Project Logo

We are the audio visual partner for Manchester City’s Etihad Stadium. This includes the installation and maintenance of two huge, bespoke 13.46 x 7.27m LED displays that, at 97.84m², shape up as the largest in any European club football ground.

Its mid-tier LED ribbon digital signage (around 466m long and 768mm high) delivers fan engagement, club messaging and sponsored content throughout the match. This revolutionises fan experience by enabling fans at the game and watching from home the same interaction during the game – Tweets appear during the game, while match stats and scores from around the country are also on display.

We also manage match day content for the stadium, with up to six engineers working alongside the club and its sponsors to ensure that all content is created to the optimum formats for each type of display, often re-purposing artwork to make the most of the different set- ups, and responding live to the action and reactions from audiences.