As one of Liverpool’s most successful multipurpose venues, the M&S Bank Arena Liverpool plays a huge role in the city’s cultural and economic development. In order to continue to attract business and visitors to its world-class conferencing, exhibition and banqueting facilities, operators recognised the need to maintain a cutting edge environment.
Digital transformation was key for sustained development of the venue, and after conducting a competitive tender process, Pioneer Group were enlisted for consultancy and installation of signage.
Rob March, head of partnerships and hospitality sales of M&S Bank Arena Liverpool comments:
“It was a comprehensive brief and a challenging install working around our busy events programme but Pioneer Group ensured the project ran as smoothly as possible and were a pleasure to work with.”
With the aim to both enhance visitor experience and provide stakeholders with an outreach for sponsors and advertisers, we specified technology from NEC for a network of displays.
29 NEC Ultra-High Definition 75-inch displays are used as wayfinding alongside advertising, and food and beverage messaging throughout the entire arena. 22 displays on the outer concourse mounted from the ceiling in a portrait orientation; 20 of these displays are positioned in a back to back formation ensuring visibility from foot traffic in either direction. Two additional displays are mounted singularly in portrait.
The remaining seven displays provide signage in the inner concourse, mounted in both landscape and portrait.
In addition to the concourse signage, two video walls composed of four NEC 55-inch displays in 1 x 4 formation welcome guests to the VIP area.
Pioneer Group Director, Paul Childerhouse comments:
“A full understanding of the client’s requirements enabled our team of experienced engineers to deliver a solution to a high standard and within the timeframe specified. We worked closely with the arena team and with NEC to achieve exactly what was needed, delivering a solution which worked for all stakeholders.”