We worked with baby product manufacturer Cosatto to develop a bespoke digital kiosk, designed to showcase its range without taking up any additional physical space in its Mothercare concession.
“Cosatto is all about capturing personality in a product and bringing joy to the parents and children who rely on them,” explains Caroline Hardman, Associate Marketing Director at Cosatto. “We needed to create a way to show Mothercare shoppers, with very little physical store real estate, all that we can do.”
The solution was a bespoke digital kiosk designed and installed by Pioneer Digital within select Mothercare locations. Using large interactive displays, Pioneer’s kiosks allowed curious shoppers to browse the complete catalogue of colours and creations from Cosatto and find the perfect product to suit their personality. While only a limited number of physical products could be on show at any one time, the digital system ensures that customers still experience the full range in store.