UK partnership with Tronitag

Pioneer Group has announced a partnership for the market leading ESL system by troniTAG (the partner of LG Innotek) for the UK & Ireland, providing turnkey support for retail roll outs in the region.

Digital price labels are at the forefront of retail innovation, enabling dynamic pricing to be disseminated to an infinite number of labels across single or multiple sites from an easy to use dashboard.   The ESL use E paper displays (the technology used in electronic books) to replace paper pricing labels. These bistable displays consume no energy except when being updated, ensuring the batteries last for many years.

The ESL update protocol utilises LG Innotek internal technology communication, based on Zigbee at 2.4GHz, encryption level AES128 for secure transmission of the pricing data. Zigbee being a different language means it doesn’t conflict with in-store Wifi, ensuring all labels accurately update.

This new partnership combines the extensive experience of Pioneer Digital in the retail sector with the cutting edge retail solutions in troniTAG’s portfolio.  Pioneer’s expertise in deploying and servicing digital display systems enables the electronic price labels to be part of a digital screen communication and promotion platform for each store.


This technology helps retailers to communicate consistent messaging in store, online and through its staff at point of sale, with precision and in real time. This also automates the pricing change process, minimising waste and potential for error while freeing up staff members to improve the retail experience.

The multi-million production capacity of LG Innotek ensures the system is the most price competitive on the market, with a robust LG supply chain to futureproof large scale installations. LG is at the forefront of development in screen technology and system software, while troniTAG is a market leader in a vast range of fixtures and fittings to enable a variety of deployment options to suit the store’s current infrastructure and systems. In addition to the battery powered ESL options, integrated models without internal batteries can be powered from a power source in shelf fixing rails.


The current popular models are available in are black, white and red colourways with other options being rapidly developed for specialist deployments with retailers.