Our very own Mark Childerhouse gives key insights into where restaurateurs need to be investing when it comes to engaging technology within the QSR industry, as featured in Restoconnection magazine.
An app for that!
Companies are looking to communicate core messages quickly and cut through the noise of the competition with innovative and enticing technology. According to webrestarantstore.com, more than 50% of restaurants are now using technology to improve the dining experience for their customers, with apps at the top of the agenda for many.
The price drop in app development in recent years has meant that they are not only in use to encourage loyalty and impact positively on the bottom line; they provide helpful solutions for diners. These include a greater range of payment methods such as bill splitting, giving customers the option of monitoring how much they are spending during the meal, point collection for perks, fast location finders and interoperability with Deliveroo and other apps.
Social integration in store and at home
Social media networks have already started to influence how customers can order food, with brands such as Dominos and Pizza Hut rolling out social ordering initiatives last year. Chatbox allows users to tweet their orders at Pizza Hut; accelerating the ordering process and capitalising on the prevalence of social media in everyday life. This can also be maximised in store through platforms such as SeenSpire, which enables stores to display their latest social interactions, run competitions and incentives via hashtags and handles, gaining engagement and entertaining customers while they wait.
Displaying data for better inventory management
Connectivity to guests and data means that restaurants can get smart about producing customised orders predicatively; restaurateurs can be more analytical in terms of demand, as opposed to reactively responding to a request. Taking it a step further, by knowing what is in stock and not selling, and being able to incentivise it through price drops of digital signage content, allows restaurants to reduce waste and increase profits.
For more insights read the full article on Restoconnection‘s website.