2018 has been a big year for awards nominations at Pioneer Group but we think there’s room for one more! The finalists for the prestigious InAVation Awards have been announced and we’re proud to reveal that we’ve made the cut in the retail category.
Earlier this year we collaborated with Play Retail to create a unique VR free-standing display unit for beauty giant COTY. Each interactive unit allows customers to trial a range of OPI nail lacquer in virtual reality, mess-free. As well as creating an engaging experience for customers, each unit also feeds back behavioural data to COTY; valuable information for marketing and sales teams.
The InAVation Awards are designed to celebrate outstanding achievements across the AV industry with the retail category to recognise innovative placement and usage of AV in retail environments. The awards take place on 5th February in Amsterdam, during ISE. Fingers crossed!