Our ambitious VR project with Play Retail has been nominated for yet another award! This time, the OPI installation is a finalist in the Retail/DOOH Project of the Year category at the AV Technology Awards 2019.
The project, which puts a uniquely futuristic spin on in-store retail display units, uses virtual reality (VR) to let shoppers trial OPI’s nail lacquer on a virtual representation of their hand. Mitigating mess and hygiene risks, the unit doubles as a device to collect and send valuable marketing data back to OPI to drive future marketing campaigns.
It’s a massive congratulations to the team, not only for the execution of this cutting-edge installation but for undertaking a project worthy of a prestigious AV Technology Award.