Sunglass Hut

In store flagship displays

Project Logo

We worked with Sunglass Hut to enhance its in-store digital signage across three flagship stores with a superior 3mm pixel pitch LED display addition. Ideal for high resolution close proximity viewing, the 4 x 2.5 metre ‘Bling Wall’ displays create a captivating and engaging messaging platform perfect for accurate representation of the high end brands in store.

Each installation was designed to complement the style of the brand’s in-store environments around the world, whilst bringing a new and vibrant point of sale solution. Located directly behind the till in the Oxford Street, Westfield White City and Westfield Stratford stores, maximising on visuals of the local environments.

The displays were the primary brand activation point in September for Sunglass Hut as the principle sponsor of London Fashion Week, with real time content streamed straight from the catwalk live into stores.