Retail trends from Euroshop 2017

The Pioneer team headed over to Euroshop for some great meetings, to take inspiration from the exhibitors in 18 huge halls and to see the latest innovations from some of our partners. For those who couldn’t make it, here’s our highlights!

Shelf Edge labelling

We had a great meeting with our new partners Tronitag, looking at innovations in shelf edge labelling. The team are working with service stations, shops, supermarkets and electronics retailers across Europe to digitise the pricing process. With recent revelations in the UK grocery channel its only a matter of time before this starts to be big news in the UK retail industry, with both black and white and black and red labels already available in all shapes and sizes to be retrofitted to existing shelves or installed afresh. The battery life of these is great and makes the investment much more economical than the labour costs of printed labels going forward. We’re delighted to be Tronitag’s partner in the UK and to bring its innovations to our retail customers, with our first project already in the pipeline.

LG OLED displays

You can’t help but spot an LG stand at any show with their OLED products leading the way in display innovation. At Euroshop both curved and in-glass solutions were catching the eye, as well as the coolers with transparent LED fronts for food and beverage applications. Innovative content is crucial in plenty of these applications as is regular updates through a content management system but if retailers can crack this – these displays will rule above all others for impact.

ISI Global

One of our regular partners ISI Global featured Pioneer LED and a few pieces of our latest tech on their stand, showcasing the power of kiosks for linking online to in store purchasing opportunities and creating incremental sales uplifts through interactive pods. LED was a major focus at Euroshop just like at ISE so our high pixel pitch models were well received from retailers who already have these on their radar for projects in 2017.

LG Innotek

Controlling retail environments through IOT including lighting temperature, smells, audio visual and pricing technology is a really interesting concept and LG Innotek are at the forefront of the technology. This means brands will be able to roll out changes to environments instantaneously, change lighting based on best practice insight and even update all stores from one central location. The future of the retail environment was brilliant illustrated via this graphic too. (PHOTO) This stand also featured the Pico projection shelves which were unveiled at ISE, which are a great interactive pieces for catching the visitor’s eye in store.

Material trends

There were some stands which really struck me as cutting edge when it came to material trends including 3D printed elements for fast merchandising turnarounds in sale environments. Mirror was a material which appeared on many of the architectural stands as well as creative shapes of LED, like this curved LED which we also noticed at ISE. (Insert video) The use of a variety of materials was really striking down to printed cardboard for temporary installations with integrated AV and simple graphics in black and white and 2 colour designs.

Euroshop is definitely worth a visit but we’ll all have to wait until 2020 for another edition.