The price of good video conferencing is £675, but what is the price of none?
Video conferencing is poised to revolutionise business communications. However, it will only work as a successful method of communication if everyone can access the right systems and have the confidence to utilise them.
I think the AV industry has been guilty of overcomplicating traditional telecommunications spaces, filling them with a complex system of technologies which has led people to believe that the only option for utilising video communications are these complicated and expensive spaces, therefore slowing user adoption.
In fact, research has shown that only 11% of workers have access to this technology, but this is all set to change. The telepresence market is expected to grow to a global worth of $2.63 billion by 2022 from its current state of $0.9 billion according to Marketsandmarkets 2016.
This rise could be explained by Lancaster University Work Foundation, who in 2016 released predictions that 70% of UK organisations will see flexible working become their main way of working in 2020. Video conferencing offers an ideal way to physically connect employees across many different locations.
So how will this happen? I think that one factor that is really transforming the video conferencing landscape is the wealth of online platforms that are becoming available. These include Google Chromebox For Meetings which uses Google platforms such as Gmail and Hangouts that people are already familiar with, or can quickly get the hang of with no formal training.